{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection","title":"84: Fight The Spam Filter And Rising PPC Costs With Postcard Marketing","html":"","width":"100%","height":180,"duration":1690,"description":"My guest in today’s episode is Michael Epstein, the Co-Founder of PostPilot. Email inboxes and social feeds are drowning in a sea of offers and ads. Email marketing used to be king, but response rates have tanked to abysmal levels. And customers have become numb to banner ads, while pay per click costs skyrocket.\nPostPilot is Shopify App that helps you combat rising PPC costs and decreasing email engagement with personalized, segmented postcard campaigns that increase customer lifetime value (LTV) and profits.\nWhat You Will Learn Today\nWhy postcard campaigns get up to 28X better engagement than email and now often costs less than a click.\nHow postcard campaigns compare to email in terms of your ability to personalize and segment your campaigns.\nSome of the best and most effective postcard campaigns to drive ROI.\nLinks And Resources Mentioned In This Episode\nPostPilot - Free Concierge Onboarding + 15% Off\nPostPilot Shopify App\nDoes Direct Mail Work - Case Study by Steve Chou from Bumblebee Linens\nThank You For Listening\nI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.\nI would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!\nNew Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!\nBeing an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!\nEPISODE SPONSOR\nPowerful features tailored for Shopify Brands\nThis podcast episode was sponsored by Omnisend, makers of...","thumbnail_url":"https://img.transistorcdn.com/P5duruV2_oDh1uznwVSZlWtxY9S4kqZCtyWoU9GGCcQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iZjE5/MjAzY2E2ZjQ5OTk0/MTc1MTZlYTc3ZDVm/NDlmMy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}