{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Business of Open Source","title":"Getting The Most Out of Open-Source Events with Brian Proffitt","html":"","width":"100%","height":180,"duration":1960,"description":"Brian Proffitt is the Senior Manager of Community Outreach at Red Hat’s OSPO. In this episode, we connect at the Open Source Summit EU to discuss how Brian uses events to drive both lead generation and community-building efforts. Throughout our conversation, Brian describes how measuring the ROI of an event can be tricky and why it’s important to look at events as a long game strategy. We also discuss why events provide some of the most valuable feedback when testing your positioning and messaging, and what can be done to increase the odds that your events are successful and produce good outcomes.\nHighlights:\nI introduce Brian, who is the Senior Manager of Community Outreach at Red Hat’s OSPO as he joins me at the Open Source Summit EU (00:28)\nHow Brian categorizes the different types of events he attends and hosts (01:55)\nThe primary metric and objective for lead gen events, and what can be done to increase the odds that your lead gen events bear fruit (05:18)\nWhy events are such a valuable part of testing your positioning and messaging (09:14)\nBrian delves into the value of community events and what the ROI for those looks like (12:50)\nThe strategy Brian employs for getting the most out of community events when ROI can be difficult to measure (15:40)\nBrian shares why he feels that events are more of a long game strategy (23:24)\nThe advice that Brian would give to an open-source founder or start-up that is looking to get the most out of their events strategy (25:28)\nThe best ways to learn more and connect with Brian (31:34)\n\nLinks:\nBrian\nLinkedIn: https://www.linkedin.com/in/brianproffitt/\nTwitter: https://twitter.com/TheTechScribe\nCompany: https://www.redhat.com/en/blog/channel/red-hat-open-source-program-office","thumbnail_url":"https://img.transistorcdn.com/8IkNaFmPeP0cacpN72wvWvmuTJkRWMTzK4anhRhTwJg/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzEwNTI5LzE2NTY1/MTIwMDAtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}