{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The MAFFEO DRINKS Podcast","title":"San Francisco Drinks Negronis, LA Drinks Old Fashioneds: What City-Level Cocktail Data Reveals About Trends | Krista Schubert Silva | Maffeo's Cut #015","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/93dbadf4\"></iframe>","width":"100%","height":180,"duration":892,"description":"Krista Schubert Silva, former Head of Sales at Overproof, an AI-powered market intelligence platform for the US drinks trade, on why a cocktail can top the menus in one US city and not even rank an hour up the coast.\n\n\"The Negroni is not even popular in Los Angeles, whereas it is the second most popular in San Francisco... even though they're in the same state.\"\n\n0:14 Going in willy-nilly versus building a real target list\n1:37 Not all Italian restaurants are the same: aperitivo terrace or grandma's kitchen\n3:29 Scanning a menu for a competitor's gin before you pitch\n5:00 Bar mats and branded tools give away who supplies the account\n5:20 Reading the back bar to work out the wholesaler\n7:45 San Francisco drinks Negronis, LA drinks old fashioneds\n9:10 From a Mexican restaurant staple to a rooftop drink on Fifth Avenue\n10:46 Your target occasion doesn't exist in this city, now what?\n12:39 Espresso, porn star or dirty: the martini changes by borough\n13:05 Niching down to a signature serve as your way in\n14:14 An Earl Grey vodka that found its home in the espresso martini\n\nFind all episodes featuring Krista Schubert Silva at themaffeodrinkspodcast.com.\n\ncity cocktail data, hyperlocal demand, target occasion, back bar intelligence, menu analysis, Bottom up","thumbnail_url":"https://img.transistorcdn.com/i7j8B5ckGqUyyqz3Ac4HDpckC-UkvmoYYTtC0YKBRRM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kZjgx/ZTQyYjgyMjc4OGI2/YmJiYzFhYWE1NGJj/NTI4Zi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}