{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Indie Hackers","title":"#166 – Writing Code to Sell $200,000/Month of Cookies with Sam Eaton of Crave Cookie","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/93eac373\"></iframe>","width":"100%","height":180,"duration":3654,"description":"When Sam Eaton hears a new idea, it's all he can do to contain his excitement and dive right into the code. So when his sister told him she wanted to start a cookie delivery business, there was never any question that he'd apply his indie hacker skills to help out however he could. And to great effect — today they're selling hundreds of thousand of dollars worth of cookies every month. In this episode, Sam and I discuss the advantages of target your local community as a niche, ways to leverage scarcity and social proof to increase sales, and how software engineers can best apply their skills to selling products in the real world.","thumbnail_url":"https://img.transistorcdn.com/hdohCXPH-scU5wt_XTGUZNcvyzw90CqYMi1KMtSSm6E/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzEwOTg1LzE1OTAy/NTc1OTMtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}