{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Masters in Marketing Agency","title":"Connecting Female Influencers with Brands with SheSpeaks’ Aliza Freud","html":"","width":"100%","height":180,"duration":1927,"description":"This episode, SheSpeaks’ Founder and CEO, Aliza Freud, talks about the opportunities for women in marketing, the benefits of being an entrepreneur, and how she’s connecting influencers with brands.Aliza Freud is the Founder and CEO of SheSpeaks, an award-winning influencer marketing platform, where she connects female influencers & creators with brands and media.The SheSpeaks platform reaches over 300 million consumers monthly and is powered by a community of hundreds of thousands of influential women. Aliza is also the host of the SheSpeaks Podcast which features female CEOs, actresses, producers, authors, and athletes who are shaping our world. Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency:.The importance of having a focused message.What the paradox of choice means for businesses.The implications the Pareto principle has for entrepreneurs.The main reasons for becoming an entrepreneur.Why marketing should focus on a product's features.The importance of highlighting women's voices.The opportunities there are for women in marketing.Resources:SheSpeaks Inc.The She Speaks PodcastDevNoodleConnecting with Aliza Freud:LinkedInTwitterConnecting with the Josh Hoffman:LinkedInQuotables:18:02 – “One of the learnings as an entrepreneur is that you learn that sometimes that, yes, the world, there are lots of opportunities. That's one of the wonderful things about entrepreneurship. It feels like the world is wide open. But what I think a lot of successful entrepreneurs, what they've learned is to be really focused on what you offer and be very clear on communicating that. Because otherwise it's interesting because as a marketer and I spent the first part of my career working at a very large brand doing marketing. One of the first things I remember learning as a marketer was, when you give people too many choices, they choose nothing.”36:05 – “I've never been somebody who gets dissuaded by failure. I love saying, and I say this to my...","thumbnail_url":"https://img.transistorcdn.com/9HFX6i0TzOia311sMPjbjib_E3w7aImGetF-LN1PCVs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzI3OTY2LzE2NDM2/NDk3ODEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}