{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Business Tech Brief By HackerNoon","title":"How Problem-Centric Personas Drive LTV, Retention, and Growth","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/93f84c47\"></iframe>","width":"100%","height":180,"duration":341,"description":"\n        This story was originally published on HackerNoon at: https://hackernoon.com/how-problem-centric-personas-drive-ltv-retention-and-growth.\n             How to define, create, and use user personas to improve product decisions, acquisition, segmentation, and reduce churn in subscription businesses. \n            Check more stories related to business at: https://hackernoon.com/c/business.\n            You can also check exclusive content about #business-growth-strategies, #user-research, #saas-pricing-strategy, #customer-segmentation, #ideal-customer-profile, #founder-led-product-strategy, #retention-cohort-analysis, #hackernoon-top-story,  and more.\n            \n            \n            This story was written by: @dlayf. Learn more about this writer by checking @dlayf's about page,\n            and for more stories, please visit hackernoon.com.\n            \n                \n                \n                Most companies don’t plateau at $2–10M ARR because of product or marketing. They plateau because they’re building for “everyone who might buy,” instead of a crystal-clear someone. This typically involves developing “personas”, “ideal customer profiles (ICPS)” or “jobs to be done”\n        \n        ","thumbnail_url":"https://img.transistorcdn.com/Jt7ZjSFsWPyXT1J4MukXq9taSSUnP-1Sp6kI7vdNfek/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQxMjY1LzE2ODM1/ODI2MTUtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}