{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Retail Remix","title":"Why It’s Time for Retailers to Measure Brand Intimacy","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/94694ff9\"></iframe>","width":"100%","height":180,"duration":2476,"description":"During the heart of the pandemic, consumers reported a 23% increase in the number of brands they felt an emotional connection with. While some of this was likely indicative of the circumstances surrounding COVID-19 lockdowns, Mario Natarelli believes that the measures retailers took to nurture relationships with consumers during this critical time will set a new standard in brand intimacy moving forward. \r\n \r\nThis week, host Alicia Esposito sits down with Mario Natarelli, Managing Partner at MBLM, to discuss the firm’s Brand Intimacy COVID Study.","thumbnail_url":"https://img.transistorcdn.com/C1sENdp39uqABVG62swhYhHJtUlW4KaRYcD-MRFgU-4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/Lzc2MzYvMTU4MTM3/Nzc3MC1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}