{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Talk Commerce","title":"The Email Marketing Masterclass with Israa Alrawi","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/94846f4e\"></iframe>","width":"100%","height":180,"duration":2300,"description":"In this episode, Isra Arawi, an email marketing specialist, discusses the importance of email marketing and deliverability. She emphasizes that an email list is the only asset a business truly owns and recommends protecting it by regularly downloading and saving it. Isra also provides tips for effective email collection, nurturing and segmenting email lists, managing unsubscribes and spam rates, and tracking key metrics. She advises businesses to choose an email marketing platform based on their specific needs and highlights the significance of starting early to prepare for Q4 email campaigns. Isra concludes by plugging thewinbox.com, an educational email platform she runs.\nTakeaways\n\nAn email list is the only asset a business truly owns, so it is crucial to protect and nurture it.\nQuality leads are more valuable than a large quantity of leads, so focus on collecting emails from interested and relevant individuals.\nSegmenting email lists and sending targeted messages based on subscriber preferences improves engagement and deliverability.\nKey metrics to track include open rates, click rates, bounce rates, spam rates, and conversions.\nWhen choosing an email marketing platform, consider the features and functionalities that align with your business needs.\nStart early to prepare for Q4 email campaigns, including building a strong email list and surveying subscribers to determine the best promotions.\nChapters\n\n00:00\nIntroduction and Background\n02:38\nThe Importance of Email Marketing\n06:16\nThe Significance of Email Deliverability\n07:51\nTips for Effective Email Collection\n09:45\nNurturing and Segmenting Email Lists\n11:44\nManaging Unsubscribes and Spam Rates\n14:26\nKey Metrics for Email Marketing\n19:11\nRecommended Metrics to Track\n24:27\nChoosing an Email Marketing Platform\n29:07\nPreparing for Q4 Email Campaigns\n32:00\nShameless Plug: thewinbox.com\nhttps://www.thewinbox.com/","thumbnail_url":"https://img.transistorcdn.com/Iwo9itiv1VVvX4mxHpDFF3LqetNORMJCPIcKVtkYuNY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ4MTQzLzE3MDM3/NzA2NjQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}