{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Soulful MBA Podcast","title":"Office Hours: Inbox","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/949fdd65\"></iframe>","width":"100%","height":180,"duration":683,"description":"This quick episode shares our five rules for sending cold emails. By following these simple guidelines, you’re much more likely to receive a positive response (or any response at all).  Introduce yourself. Dropping a note to a new person? Want to pitch yourself for a podcast guest spot or a guest blog post? Please share a bit about yourself and include a link for how to learn more about you. Be authentic. Personalize with context or, even better, a compliment. Don’t blast people a blanket request without any personalization. Let the person receiving the message know that you’ve actually engaged with her/his content. State the value proposition. What’s in it for the person receiving the message? Use complete sentences. Maybe even proofread? Enough said.  Have a specific call-to-action. What do you want the person to do? What action would you like for her to take?","thumbnail_url":"https://img.transistorcdn.com/7eDLDTu3X1HMXoexSql87CZwMEsI5Rjk7zMFC-qMefg/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzE2MjgwLzE2NjYy/ODI3MzEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}