{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Sales Funnel Radio","title":"SFR 199: How Gurus Write Books...","html":"","width":"100%","height":180,"duration":2142,"description":"Boom! What's up everyone, Steve Larsen from Sales Funnel Radio. Today I'm gonna teach you guys how gurus write their books. I've spent the last four years learning from the most brilliant marketers today. And now I've left my 9 to 5 to take the plunge and build my million-dollar business. The real question is, how will I do it without VC funding or debt? Completely from scratch. This podcast is here to give you the answer. Join me and follow along, as I learn, apply, and share marketing strategies to grow my online business, using only today's best internet sales funnels. My name is Steve Larsen, and welcome to Sales Funnel Radio. What's up? Hey, I'm excited about this topic. I did a Facebook Live recently, and I went through, and I started showing you how gurus write their books. Now, right off the bat, I want to acknowledge the fact that yes, I understand that people write books in a week or whatever. I'm not talking about that.This is not to offend anybody, but when somebody says, \"Oh my gosh, \"why do you take so long to write a book, Stephen? Why does Russell take so long? Why do all these people take so long?\" The reason is that we want them to be really really good, right? That's the only answer. We want them to be super super epic, super fantastic. Shortly after I got to ClickFunnels, Russell started drafting the Expert Secrets book...If you've never had a chance to read that book, go to expertsecrets.com, pay for the shipping, and just get the book. That book changed my life. Awesome stuff. ...So he started drafting that book, and I'm right next to him. He'd be drafting stuff and drafting stuff.  At the beginning, I'd just be typing, like \"Holy crap, history is in the making, right now three feet from me.\" I was like \"This is super cool.\" As time went on though, we started going back and forth on different concepts. I had a lot of fun being involved in the creation of some of the ideas. You know, it's obviously his book, he wrote it, it's all his. ...","thumbnail_url":"https://img.transistorcdn.com/wYNmCvUWj1HUVsTnnGxfHEkoAfnnZqMMXf3202FAPb4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lOTU2/NzhmMjJmMTlhOWY2/ZmE2ZTAzOWEzNzE3/MzQ0NC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}