{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Live Better. Sell Better.","title":"Sales Video Mastery with Tyler Lessard","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/94dad8b3\"></iframe>","width":"100%","height":180,"duration":2352,"description":"Guest: Tyler Lessard\nLI: https://www.linkedin.com/in/tylerlessard/\nTopic: Visual Selling with Video\nQuick Intro: \nYou all know how big of a fan I am of video for sales, and Tyler is going to break it down for us on how to do ti the RIGHT way.\nMarketing, Product and Business Development executive with a passion for customer-centric problem solving, creative storytelling, and data-driven marketing. Over 15 years of experience in B2B marketing, sales enablement, content marketing, brand and video. Currently VP Marketing at Vidyard, host of the Creating Connections show, author of The Visual Sale, and amateur video creator. Aka this man gets VIDEO. \nShort and Sweet/Set the stage \nVisual Selling - Love this term, what is it?\nCore Questions\nBenefits of Video.\nWhen and where to use. \nDifferences between top of funnel and bottom of funnel usage. \nNo one is watching - help!\nThey take too long - what do you say to this\nTips and Tricks to increase results. \nHow to get creative/stand out. \nThe Tactical Tips: The Big 3. \nIf they were to forget everything in this episode except 3 things. What would those 3 things be?\nLive Better Question: What is one piece of advice you’d give for someone to LIVE better as a salesperson.","thumbnail_url":"https://img.transistorcdn.com/McsxluMrH9m8Xm5x2s9lqkXDs1cAffXG0MtTw6h4N3A/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85MzVm/MDZlNTNkOGQzZWI0/NmE3NTdlOGM3MTZj/YjUyMC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}