{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Women in Product Marketing ","title":"Jasper VP of Marketing, Meghan Keaney Anderson on GenAI","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/94e7af80\"></iframe>","width":"100%","height":180,"duration":2437,"description":"Questions covered in this episode: 1:54 Opening Question (Can you share a time when you failed at something and you have learned?)5:18 What is your role like as a VP of Product and Industry Marketing at Jasper?9:15 Is GenAI a huge product marketing fit already?13:01 How do you think GenAI will change what product marketing does?18:13 Tell us how you went from more product marketing management level to VP of product marketing at HubSpot?21:32 How did you make the jump from Director of PMM to VP of Marketing? Did you feel like you were “missing” any skills? How did you approach that?23:54 How did the transition go from being the VP of product marketing to another company to be the CMO?26:06 CMO role vs. VP of Product Marketing? How do they differ?28:57 What got you excited about creating the Reforge course?33:02  What's your favorite part of the course?35:32  Rapid Fire\nWant more insights from Meghan? Check out her Sharebird Profile.Looking to connect? You can find Meghan here on LinkedIn.","thumbnail_url":"https://img.transistorcdn.com/DkKtiT8110CXd_Vu-6cIuwPYfktAahvVsbjajDRgews/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzE2NDU4LzE3MTE5/NzMwMDItYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}