{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Coach Factory: Coaching Skills, Tools, and Training to Elevate Your Practice","title":"From Self-Doubt to Sold Out Coach: How to Own Your Expertise, Charge Your Worth, and Attract Your Ideal Clients","html":"","width":"100%","height":180,"duration":1692,"description":"In this episode of the Coach Factory Podcast, we sit down with Craig Rodney, a veteran coach who’s built a thriving practice helping agency owners scale and position for exit. Craig shares his journey from reluctant coach to confident expert, and the mindset shifts and practical strategies he employed to build a successful coaching business.\n\nIn this episode, we talk about…\nThe Accidental Coach: Craig shares how he transitioned from successful agency owner to reluctant coach, and how coaching found him at a crossroads in his career.\nEmbracing the Identity of Coach: We dive into Craig’s early struggles with imposter syndrome and how a pivotal conversation with a friend challenged him to fully commit to being a coach.\nStructuring Offers for Maximum Impact: Craig discusses how he learned to structure his coaching offers to deliver the most value to clients, and how his pricing directly correlated with the level of impact he could make.\nProductizing Your Expertise: We explore how Craig scaled his coaching business by turning his knowledge into a structured program, allowing him to focus his one-on-one time on the highest-impact coaching.\nBuilding Authority and Attracting Ideal Clients: Craig shares his strategies for growing his network, positioning himself as a trusted expert, and leveraging client referrals and recommendations.\nPricing for Value and Transformation: Craig talks about how he learned to align his pricing with the transformative value of his coaching, and how he built a program that justified premium fees.\nOvercoming Self-Doubt by Focusing on Your Zone of Genius: Craig offers powerful advice for conquering imposter syndrome by doubling down on the areas where you have the deepest expertise and strongest track record of results.\nIf you’ve ever struggled with self-doubt, wrestled with how to price and package your services, or felt stuck in the day-to-day of trading time for money, this episode is for you! Craig’s hard-won insights and practical...","thumbnail_url":"https://img.transistorcdn.com/9esC7qbJI7sfmtyIVye879vIbTfjj3HeoxRZu-LnaTI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ4MzMyLzE3MDY4/MTU5NzItYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}