{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"2 Marketers and a Coworking Podcast","title":"21. High-ROI ways to use video content in your marketing","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/94f4ce18\"></iframe>","width":"100%","height":180,"duration":2482,"description":"Check us out on YouTubehttps://youtube.com/@CoworkingMarketingDownload all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️https://coworking.marketing/resources---------------------------------------------------------------------------------------------------------------------------Connect with KevinWebsite: https://everspaces.comLinkedIn: https://www.linkedin.com/in/whelankevin/Connect with TaylorWebsite: https://www.talemaker.caLinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/---------------------------------------------------------------------------------------------------------------------------Video marketing is quickly becoming a high-ROI, hyper-relevant medium, and a significant competitive advantage for coworking space operators who choose to lean into it.And no, we're not talking about Hollywood-level production. It can be as simple as using an iPhone and the willingness to push through being camera-shy.Video delivers disproportionate results compared to the effort required to execute it: Better ad performance on Meta and GoogleHigher conversion ratesMore engagement on your blog, social media, and emailAnd in an AI-saturated world where everyone's churning out generic blog content, video gives people the human connection they're craving.The barrier to entry is lower than you think, and the operators using video are seeing real results. So, we took this opportunity to discuss a few essential ways that video can fit into your marketing strategy:Website: Service explainers, productizing your meeting spaces and private offices, and location tours that actually sellVideo podcasts + YouTube + LinkedIn-first video: Building thought leadership and brand authority like what we're doing right now (meta, we know)\"Asset Zero\" for content repurposing: Interview members, capture event footage and b-roll, record expert conversations—then parcel that one piece of video into blog posts, emails, and social mediaDigital PR:...","thumbnail_url":"https://img.transistorcdn.com/DDPuLCKI6gGef-zANyhkBhb5qB5xCx_cy3YrU_L_cY8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hM2Mz/NDAwZjhiODhjZjNk/MGUyZDQ1N2ZjMDM0/ODJlNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}