{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Cache Flow","title":"E60: Scaling the SaaS Summit: Bootstrapping to Success","html":"","width":"100%","height":180,"duration":2591,"description":"Join us as we unravel the inspiring bootstrapping saga of Sana Kumar, Founder and CEO of Kovai.co. With a gripping tale of growth from niche product programming to leading three booming SaaS products, Sana shares wisdom on entrepreneurship, the challenges of multi-product focus, and leveraging AI for innovation. Tune in for a hearty blend of tech talk and founder foresight!\nHere are a few topics we’ll discuss on this episode of Cache Flow Podcast.\nBootstrapped a niche SaaS to 300 peopleCreated LinkedIn content as a CEODiscovered a gap in Document 360Killed a product after 4-year runEmphasized scaling current products\nResources:KovaiCurotec\nConnect with Saravana Kumar:LinkedIn\nConnect with our host, Brian Dainis:Linktree\nQuotables:03:51 - The problems typically what large companies face at some point, they all need to talk to each other. You might need a customer data from your SAP system into your Salesforce. And from Salesforce, some data need to go into your workday and all these things. So that is where the specialty of this Microsoft product, sits in the middle, it connects everything together and helps you to build that kind of integrated systems.20:49 - There's kinda like two ways you can think about a SaaS product, either verticalized or horizontal and like a Calendly or you know, like a Document 360 or you know, a QuickBooks. Those are like horizontal SaaS products. And you know, I think once you kind of feel like, I think horizontal focus, like just purely horizontal focus worked, a decade or two decades ago better than it does now. And I think in order to go to market, well with a horizontal product, you kind of have to like put it into verticals. So you have to say, you know, even if the product itself is horizontal, you still have to like market and sell it as, you know, healthcare focus or tech focus or maybe construction or whatever the vertical is. And then if you've got a verticalized product, like a product that's initially designed for one...","thumbnail_url":"https://img.transistorcdn.com/ZY_gYzukdlRdDz8o7iZM6iCr5BZI_LzCNWv0cx0TtE8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM0MTYyLzE2OTc4/MTEzMTAtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}