{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"SportsEpreneur","title":"NIL Is Moving From Chaos to ROI with Brent Wall of Student Athlete Score","html":"","width":"100%","height":180,"duration":3220,"description":"College sports is changing fast. NIL, social media, transfer rules, donor money, brand deals, and youth sports are now connected in ways that did not exist a few years ago.\n\nEric Kasimov talks with Brent Wall, co-founder and CEO of Student Athlete Score, about athlete branding, NIL data, and why personal brand is becoming part of the athlete journey earlier than ever.\n\nTopics covered:\nWhat Student Athlete Score does for schools, athletes, and brands\nWhy NIL still feels like a new Wild West\nHow local businesses can work with student-athletes\nWhy follower counts, engagement, and fake followers all matter\nThe pressure on young athletes to build a personal brand\nHow the transfer portal is reshaping recruiting\nWhy Olympic sports and non-revenue sports face hard questions\nWhat athletes can build beyond their playing careers\nChapters\n00:00 — Sports towns, fandom, and life around Michigan athletics\n01:50 — The professionalization of sports at every level\n03:00 — Why young athletes now have to think about personal brand\n04:39 — Social media cleanup, exposure, and the pressure on kids\n06:32 — What Student Athlete Score does\n07:56 — Measuring athlete value on social media\n08:35 — How universities use the platform\n10:05 — AI, discovery, and local brand deals\n11:39 — NIL education, taxes, and athlete responsibility\n13:36 — The old Wild West of NIL and the new one\n15:59 — Compliance, NIL Go, and the fight around regulation\n16:22 — Eligibility, the five-and-five rule, and college sports consistency\n19:35 — Tournament expansion, TV money, sports betting, and more games\n23:00 — What happens to tennis, Olympic sports, and non-revenue programs\n26:17 — Donor fatigue and the need for NIL ROI\n29:41 — Why money does not guarantee winning\n31:19 — The transfer portal and mid-major programs as proving grounds\n36:00 — International athletes, age gaps, and roster pressure\n38:49 — Olympic athletes, NIL, and personal brand gaps\n40:28 — Bots, fake followers, and better data\n42:31 — Why athlete...","thumbnail_url":"https://img.transistorcdn.com/xnVD5lo-InuYCbkJy3t8DMot3yiB7IaPdbxc-_U877w/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mYjQ3/ZWU3NzBiYjAwZWQ3/NGI3MTAyNjY3NDQz/YTc3My5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}