{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Our B2B SaaS Journey","title":"33: We're starting a podcast for lead generation","html":"","width":"100%","height":180,"duration":3357,"description":"In this episode, Mitchell and Gavin dive into their evolving content and lead generation strategy, including why they’re launching two new podcasts: “Change Makers” for SixSides and “The Leap” for Founders Collective. They unpack the goals, target audiences, and how they plan to use podcasting alongside Substack to grow a real community around their events platform.\nPlus, Mitchell gives a behind-the-scenes update on the SixSides app, including major mobile improvements, Android headaches, Liquid Glass drama, and the new onboarding checklist tied to the app’s points system. Gavin shares an inspiring story about his recent trail run, a LinkedIn post that resonated, and even hints at chasing Olympic torch dreams (yes, seriously).\n\nLinks\nNorth Meets South Web Podcast (episode 184): northmeetssouth.audio\nChapters\nIn this episode, we cover:\nWhy we’re starting new podcasts as part of our lead gen strategy\nThe plan for “Change Makers” and “The Leap” podcasts\nUsing Substack to grow our newsletter and reach new audiences\nThe importance of giving before asking in content marketing\nGavin’s LinkedIn post that unexpectedly struck a chord\nThe trail run that nearly broke Gavin – and inspired Mitchell\nMajor progress on the SixSides mobile app (Expo, Android, UI overhaul)\nWhy Liquid Glass is both beautiful and frustrating\nA fresh new app dashboard with onboarding checklist and user points\nDesigner feedback on UX and future design aspirations\nMichael Dyrynda’s podcast critique (and how we’re handling it)\nWedding planning updates from Mitchell\nGavin’s ongoing DealBuddi sales conversations and upcoming events\nExpect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.\nGot questions or topics you want us to cover? Email us at journey@sixsides.co\n\nIf you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!\n\nConnect with us\nSixSides:...","thumbnail_url":"https://img.transistorcdn.com/1cLZVTlGmlsF4j4buu4eQfWaeAqCidymYR0UPJ1yzoE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lMzkx/MmExZjgxZmFjY2E4/YjU4MmRkMDY2ZGVj/Yjk0My5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}