{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Floral CEO","title":"How to Build a Profitable À La Carte Floral Program","html":"","width":"100%","height":180,"duration":1898,"description":"Can a $750, $1,000, or $1,500 wedding order actually be profitable?\nAbsolutely.\nBut only if the process is designed to be simple.\nIn this episode, Jeni breaks down how she approaches à la carte wedding flowers so smaller orders can still make financial sense without creating the same amount of work as a full-service wedding.\nShe shares a recent à la carte order that came in around $1,100 and included a bridal bouquet, four bridesmaid bouquets, boutonnieres, corsages, and a simple drop-off delivery.\nNo consultation.\nNo elaborate installation.\nNo hours of custom revisions.\nNo complicated setup.\nThe order was intentionally simple.\nAnd that simplicity is one of the biggest keys to making à la carte profitable.\nBut Jeni also explains why the value of these weddings can go far beyond the money from the actual order.\nThat recent delivery introduced her to a venue she had never worked at before.\nShe met the venue coordinator.\nShe was invited into a photographer’s collaborative Instagram post.\nShe created social proof.\nShe now has the possibility of doing a styled shoot at the venue.\nAnd the coordinator even expressed interest in developing floral packages for future clients.\nAll from one relatively small à la carte wedding.\nProfit starts with structure\nÀ la carte should not be a cheaper version of full service.\nIt needs its own boundaries.\nJeni uses starting prices, defined color palettes, base recipes, and limited customization so the planning and ordering process stays simple.\nA client purchasing à la carte flowers should not expect a fully custom recipe filled with premium blooms and exact Pinterest-inspired flower varieties.\nThat is full service.\nÀ la carte is designed to be:\nstreamlined\nrepeatable\nsimple to order\nsimple to produce\neasy to communicate\nprofitable to execute\nUse base recipes\nOne of the easiest ways to simplify à la carte is to create dependable base recipes.\nInstead of designing every bouquet from scratch, know approximately how many:\nfocal flowers...","thumbnail_url":"https://img.transistorcdn.com/FHz-UgopUhJpJn1O-4JHblhUpmcOM1-ut37jvDGyuz8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84ODcz/NzBkZGFkZjUyZjU5/ZTk5ODAxMTAzZjFj/NDIzNS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}