{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Masters in Marketing Agency","title":"Ethical Client Relationships and Effective Goal Setting in Marketing","html":"","width":"100%","height":180,"duration":1675,"description":"In this episode, Brook Shepard, CEO of Mason Interactive, delves into the role of AI in marketing, emphasizing the need for human oversight. She also discusses the importance of creativity, campaign ideas, diversification of advertising spend, and growth metrics. The episode also highlights the significance of ethical client relationships, goal setting, and key event planning. Additionally, Shepard shares insights on Mason Interactive's upcoming rebrand and participation in Grow in New York.Brook Shepard is the CEO and Managing Partner of Mason Interactive, a leading Performance Marketing agency with offices in New York City and Charlotte. With over 14 years of experience, Brook and his team specialize in media buying strategy, SEO, creative development, and email marketing for clients in the Higher Education and D2C brand sectors. Prior to Mason Interactive, Brook held key roles at Yodle, SendTraffic, and Yankee Rose, demonstrating his expertise in search marketing, client services, and web design. Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency:In the next two years, companies must use AI, or they risk losing out to competitors who do.Advertising spend has changed with the introduction of iOS 14, and companies must diversify their mix to be in front of more people.Soft goals can be important to clients, and honesty is crucial in distinguishing them from hard goals.Red flags to look for when working with clients include a lack of numerical goals or sales targets, not attending meetings, and an overly strong emphasis on ROI.They will be participating in the Grow in New York event on July 11th.Brook talks about their marketing strategies and how they work closely with their clients.Resources:Mason InteractiveThe She Speaks PodcastDevNoodleConnect with Brook Shepard:LinkedInConnect with the host Josh Hoffman:LinkedInQuotables:3:19 - “So I think there'll be more automation in this industry and not less over time. I think...","thumbnail_url":"https://img.transistorcdn.com/9HFX6i0TzOia311sMPjbjib_E3w7aImGetF-LN1PCVs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzI3OTY2LzE2NDM2/NDk3ODEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}