{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Sales Funnel Radio","title":"SFR 188: Branding Comes Second...","html":"","width":"100%","height":180,"duration":1153,"description":"Boom! What's going on everyone? It's Steve Larsen, and this is Sales Funnel Radio.   Today, I'm gonna teach you guys why branding comes second.   I've spent the last four years learning from the most brilliant marketers today, and now I've left my nine to five to take the plunge and build my million dollar business.   The real question is, how will I do it without VC funding or debt, completely from scratch? This podcast is here to give you the answer.   Join me and follow along as I learn, apply, and share marketing strategies to grow my online business using only today's best internet sales funnels.   My name is Steve Larsen, and welcome to Sales Funnel Radio.   Alright you guys, I know that I'm probably gonna ruffle some feathers with this episode. I totally get that. I totally understand. I'm not trying to, but I  feel so strongly about this that if someone gets offended like, “Hmm... Okay! You know, alright... sounds good!”   So it was about six years ago, I had the unique opportunity of going and pitching some actual investors to invest in a business plan that I'd written. Now, this is before I ever had considered the fact that maybe VC funding wasn't always the best route... depending on what you were doing.   Maybe I didn't need to get funding. Maybe I didn't need to give up ownership in a company just to get it going, right?   And what was interesting is.... that was before I learned about any of this stuff.   I've always been very active in this sphere though... And so I was doing what I thought was best.   So what I did is... I remember we went and we wrote, I think it was like a 30-page business plan for the real estate space. It was with a buddy of mine, and he and I (as well as a few others), we came up with this plan.   It was this really cool real estate strategy. His dad was a kind of a real estate mogul, kind of. He was taking us under his wing a little bit, and he was showing us some cool, neat ways to (I think it was storage units) off-set...","thumbnail_url":"https://img.transistorcdn.com/wYNmCvUWj1HUVsTnnGxfHEkoAfnnZqMMXf3202FAPb4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lOTU2/NzhmMjJmMTlhOWY2/ZmE2ZTAzOWEzNzE3/MzQ0NC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}