{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Marketing News Canada","title":"How to work with influencers and take your PR to the next level","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/95de19c5\"></iframe>","width":"100%","height":180,"duration":1723,"description":"Podcast guest: Sucheta Singh is the PR Coordinator at Jelly Marketing. Before joining Jelly Sucheta was the host of BC People on Global Television and a television reporter / editor for Shaw TV.\n\nStay tuned to the end of the interview where we find out what Sucheta likes to spread on her toast.\n\nEpisode topics...\n\n- Sucheta's career path to Jelly Marketing\n- The changing TV industry and how it affected Sucheta's career path\n- Working with online influencers\n- How to know if you should stick with traditional PR or start working with influencers (or both)\n- The importance of discovering the stories behind your product and communicating those in your marketing\n- Why to give your PR efforts time to grow\n\nRead more at JellyMarketing.com/blog/podcast\n\n\n\nAdvertising Inquiries: https://redcircle.com/brands\n\nPrivacy & Opt-Out: https://redcircle.com/privacy","thumbnail_url":"https://img.transistorcdn.com/5dNs_7-mGa77ldz4yVyFnpjKF_toUNHKZYgYTeGh1vQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iZjI2/NDgyN2VmNTUxYTZm/ODVhMTFjMDQ2Zjll/M2NiZC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}