{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Motion Hatch: Helping Motion Designers Do Better Business","title":"034: Making Money in Mograph Part 4 w/ Matthew Encina","html":"","width":"100%","height":180,"duration":2806,"description":"For part four of the mini-series, Making Money in Mograph, we’re going to talk about how you can earn an income in a few non-conventional ways as a motion designer, using content creation. As a content creator, you can put your skills to use to attract clients and even earn passive income. Matthew Encina is the chief content officer at The Futur and creative director for Blind. He started off his creative career fifteen years ago as a print designer before transitioning into motion design. Since then he’s been heading up some amazing projects helping clients with their branding strategy through motion design and creating courses and content to help other people in the industry grow their profession. In this interview, we discuss how we as motion designers can make content for our businesses and how that can help us stand out as an expert in this industry. Maybe it will even help you generate passive income one day. The key is identifying what makes you unique and relevant to a specific audience, then sharing what you can do in a way that appeals to them. We also talk about building an audience through Instagram and how you can get started right away with Instagram Stories. Furthermore, we chat a bit about how and why to offer a presale and the importance of having a diversified income. In this episode: What content marketing is and why we should care about it as motion designers How teaching what you do will help you become a master of your craft Identifying what makes you unique so that you can find the audience that’s perfect for you Using Instagram Stories to connect with an audience and show them the face behind your work How content creation can turn into passive income for freelance motion designers The advantages of offering a presale of a product in order to test out your ideas and make money right away A diversified income as an essential part of having financial security as a freelancer Quotes: “The reason why I feel that content is important is to...","thumbnail_url":"https://img.transistorcdn.com/6xsBYKnILeAtccYypWeYL_O2NEWlJf8222gnA24qdKQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzUwODIxLzE3MTA3/ODEzMDYtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}