{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Level Up Creators Podcast","title":"S1:EP23 Creator Interviews: Mark Stiving","html":"","width":"100%","height":180,"duration":3077,"description":"In this episode, we interview Mark Stiving, a pricing strategist, on how to properly price products and services in the creator economy. They discuss the importance of value-based pricing and the different pricing models that can be applied to digital products. They also explore how to determine the value that a membership community provides and the steps to identify and articulate the problem, solution, result, and value of a product or service. The conversation emphasizes the need for creators to understand the value they deliver to customers and price accordingly. The conversation explores the concept of value-based pricing and how it applies to both B2C and B2B businesses. The key is to understand the transformation and value outcomes that your product or service provides to customers. By focusing on solving a painful problem and communicating the value effectively, you can determine the right pricing strategy. It's important to continuously evaluate and adjust pricing based on customer feedback and market conditions.Resource Links:Find Mark on LinkedIn here → [https://www.linkedin.com/in/stiving/]Visit Mark's Website here → [http://www.impactpricing.com/]✨ Key Takeaways:→ Pricing is a massively underserved and undervalued topic in the creator economy.→ Value-based pricing is the only pricing strategy that makes sense - charge what a customer is willing to pay.→ The most common pricing models for digital products include one-time fees, monthly subscriptions, and usage-based models.→ Understanding the value that a product or service provides is crucial for determining the right pricing.→ In B2B pricing, value is measured in incremental profit, while in B2C pricing, value can be based on time savings, ease, and emotional transformation.→ Articulating the problem, solution, result, and value of a product or service helps in pricing and marketing.→ Small price changes have little impact on customer decisions, so creators can experiment with pricing to capture...","thumbnail_url":"https://img.transistorcdn.com/fNbFTJzoiv76dUVp4IHCrUEDjjUzUX1WTH16sglpOps/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lY2E5/ZGM2YjcxYzE2MmRi/N2YyZmFiMmEyYzMy/NTQ2OS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}