{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Two PreSales in a Pod","title":"Episode 66 - Champion Enablement with Peter Cohan","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/9643529e\"></iframe>","width":"100%","height":180,"duration":2054,"description":"This episode Adam Freeman and Don Carmichael welcomes a very special guest, Peter Cohan.\nWe talk about how to identify a Champion within a Buyer, what might be motivating them, and how their previous experience of buying Tech changes their approach.\nWe look at whether it's even a Sales Engineer/PreSales Consultants job to enable a Buyer champion or whether that's just some Sales Execs do.\nWe talk about how the definition of a Champion and where you find them in an organisation has changed in recent years.\nFocusing on the Enablement topic, we also discuss what a Champion might want from us, what we would want from them and how much we should be anticipating their needs.\n\nJoin us on LinkedIn to chat more!","thumbnail_url":"https://img.transistorcdn.com/7uFE8dT-jfPm6Czl4OoU2injm2ugmYJuv4uOMkECvB4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hM2Ji/YjRkYzIyZDg3MzE4/OTZkNTJmMThiNzg1/YWQ0Yy5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}