{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Choice Hacking: The Marketing Psychology Podcast","title":"Part One: How Disney used psychology to become the happiest place on Earth","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/965a48d3\"></iframe>","width":"100%","height":180,"duration":832,"description":"In 1954, Walt Disney did something a little crazy. \n\nA successful filmmaker, he took a break from the movies and decided to create a theme park. \n\nDisney bought 160 acres in rural Anaheim, California, and started building Disneyland.\n\nWalt Disney had some ambitious ideas, so he assembled a team of “creative engineers” — called Imagineers — to get it done. While creating Disneyland (and later Disney World), the Imagineers developed a playbook for creating magical but effective customer experiences. \n\nCrystallized as “Mickey’s 10 Commandments” by Imagineer Marty Sklar, they’re a cheat sheet for creating a brand that people obsess over.\n\nBut these principles aren’t just best practice — their effectiveness is also due to the psychological principles underlying each.\n\nJoin me today as I explore some of the many ways DISNEY used psychology and behavioral science - consciously or not - to become the happiest place on Earth.","thumbnail_url":"https://img.transistorcdn.com/AsCudvVTfYwbANKYlY5W4uNs5KqIKpejtuIIUA_WWys/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80MzM1/NjNlOGRlZTRiMjJj/ZTIxNGI2OGUxODVk/YzdmOS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}