{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"What Works","title":"EP 194: Finding A Niche In A Crowded Market With Photographer Janeris Marte","html":"","width":"100%","height":180,"duration":1792,"description":"\n\n\n\n\nThe Nitty-Gritty\n\n\n\n* How Janeris Marte transformed her photography business when she went from a jack of all trades to specializing in adoptive families* The simple strategy Janeris uses to connect with prospects* How she designed photography packages that perfectly align with her clients’ unique needs* Why finding her niche not only made it easier to market herself but made it more efficient to run her business, too\n\n\n\n\n\nCould your target market use a clean up?\n\n\n\nThere’s a reason that every marketing class you’ve ever taken or any business coach you’ve ever worked with has asked you to start by defining who your customer is.\n\n\n\nAnd that reason is simply that most beginner business owners—and even plenty who should know better—end up trying to be everything to everybody.\n\n\n\nAnd, of course they do! It seems like it would be so much easier to make a product that everybody wants to buy. It seems like it would be so much more effective to create marketing that resonates with everyone.\n\n\n\nBut… in the end, when you’re speaking to everyone, you’re speaking to no one.\n\n\n\nWhen you’re creating for everyone, you’re creating for no one.\n\n\n\nWe’ve been talking about decluttering your business this month.\n\n\n\nSo far, we’ve tackled streamlining your business model, limiting your working hours, and focusing only on the work that truly lights you up. Plus, you’ve heard how members of The What Works Network have created more results with less work in a variety of ways.\n\n\n\nThis week, we’re going to look at decluttering your customers.\n\n\n\nNow, a serious note: I’m not at all suggesting anyone you work with or create for is clutter!\n\n\n\nBut… I am suggesting that there’s a good chance you’re not as clear on who you serve and why you serve them as you could be.\n\n\n\nCase in point: Janeris Marte had been a photographer for 18 years with limited success. She was a self-described jack of all trades.\n\n\n\nThen, she realized she had an opportunity.\n\n\n\nShe could specialize in photography for...","thumbnail_url":"https://img.transistorcdn.com/AmfGeDL96-fhMaeOcqmX7TK_eWrvTLco6OJj2QpZtZI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NGUx/OWY5ZDg1M2E5MmU3/ZjEwOWVmNDM3MWVh/ZjZlOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}