{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The LeanScaper Podcast","title":"How Landscapers Get Leads From Social Media","html":"","width":"100%","height":180,"duration":1826,"description":"Most landscapers don't abandon social media because they're bad on camera, they quit at week three because nobody ever handed them a system.\nSebastian Lopez Fernandez, Co-Founder of Awake Abroad Media, has helped landscaping companies turn owner-led content into millions of views and real revenue and he breaks down exactly how.\nFor a $1M–$10M landscape business, an invisible owner is leaving trust, leads, and booked jobs on the table every single week.\nIN THIS EPISODE:\n- The three-pinned-post foundation — who you are, what you do, and client results — that converts visitors before you ever post a single reel.\n- The \"comment SPRING\" funnel: how a ManyChat auto-DM hands over a lead magnet, captures the email, and tees up a follow-up call. Built once, then automated.\n- The 7-11-4 trust rule and why five posts across five platforms equals 25 weekly exposure points working for you.\n⏱ TIMESTAMPS\n0:00 — Why \"Not Wanting to Be an Influencer\" Is a Myth\n 3:41 — Why Owners Must Be the Face of Their Business\n 9:35 — Getting Past Shyness and Fear of Content\n 11:21 — The 3 Pinned Posts to Optimize Your Profile\n 14:00 — Hook, Story, Takeaway: The Content Framework\n 15:26 — Building Funnels Bottom-Up with ManyChat\n 16:24 — Posting Cadence and the 7-11-4 Trust Rule\n 17:57 — Cross-Posting Across All 5 Platforms\n 20:00 — The HEM Framework for Idea Generation\n 23:00 — Where and How to Shoot Content\n 25:07 — 3 Metrics That Measure Social Media Success\n 27:56 — Landscaper Growth Accelerator Program\nTo learn how the only AI platform purpose-built for landscapers can help your business → https://leanscaper.com/platform","thumbnail_url":"https://img.transistorcdn.com/0sAqo-dv3K79ZygbBHTov2ZHf3dJ47sZLWS3os_Pvys/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zNTQ5/YzEwNjRjZjM0ODM5/OTMxOGQyMmJmMjU1/MzVmMS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}