{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Floral CEO","title":"Are You Working… or Just Staying Busy?","html":"","width":"100%","height":180,"duration":1166,"description":"Are you actually putting in the real work in your business… or are you just staying busy?In this minisode, Jen is calling out a pattern so many florists fall into: feeling exhausted, overwhelmed, and “on” all day long… while still not creating the momentum they actually want in their business.Because here’s the truth:busy does not equal productiveandproductive does not always equal profitable.If you’ve been spending your days tweaking fonts, organizing supplies, scrolling Instagram “for research,” or staying buried in admin while avoiding the things that actually grow your business—this episode is for you.Jen breaks down the difference between putting in time and doing the real work, and shares the exact kinds of actions that actually move the needle in a floral business.This is your loving kick in the butt to stop hiding in busy work and start doing the things that will actually create bookings, momentum, confidence, and growth.In this episode, Jen talks about:Why being “busy” can feel productive even when it’s notThe trap of fake productivity in your floral businessWhat real, needle-moving work actually looks likeWhy so many florists avoid the work that would actually change thingsThe mindset shift required to create real growthHow to audit your weekly habits honestlyA simple 2-list exercise to help you refocus your timeWhy visibility, follow-up, and sales matter more than another Canva editKey Takeaway:The things that build your business are often the things that feel the most uncomfortable:following up, putting yourself out there, raising your prices, asking for the sale, and being visible.But those are also the exact things that create growth.Homework from this episode:Make 2 lists:List 1:Things that are just putting in timeList 2:Things that would actually move my business forwardThen challenge yourself to spend more time in List 2 this week.Ready to stop spinning your wheels?If you’re craving accountability, clarity, strategy, and support from someone who...","thumbnail_url":"https://img.transistorcdn.com/FHz-UgopUhJpJn1O-4JHblhUpmcOM1-ut37jvDGyuz8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84ODcz/NzBkZGFkZjUyZjU5/ZTk5ODAxMTAzZjFj/NDIzNS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}