{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Floral CEO","title":"Are You Working… or Just Staying Busy?","html":"","width":"100%","height":180,"duration":1055,"description":"Are you actually putting in the real work in your business… or are you just staying busy?\nIn this minisode, Jen is calling out a pattern so many florists fall into: feeling exhausted, overwhelmed, and “on” all day long… while still not creating the momentum they actually want in their business.\nBecause here’s the truth:\nbusy does not equal productive\nand\nproductive does not always equal profitable.\nIf you’ve been spending your days tweaking fonts, organizing supplies, scrolling Instagram “for research,” or staying buried in admin while avoiding the things that actually grow your business—this episode is for you.\nJen breaks down the difference between putting in time and doing the real work, and shares the exact kinds of actions that actually move the needle in a floral business.\nThis is your loving kick in the butt to stop hiding in busy work and start doing the things that will actually create bookings, momentum, confidence, and growth.\nIn this episode, Jen talks about:\nWhy being “busy” can feel productive even when it’s not\nThe trap of fake productivity in your floral business\nWhat real, needle-moving work actually looks like\nWhy so many florists avoid the work that would actually change things\nThe mindset shift required to create real growth\nHow to audit your weekly habits honestly\nA simple 2-list exercise to help you refocus your time\nWhy visibility, follow-up, and sales matter more than another Canva edit\nKey Takeaway:\nThe things that build your business are often the things that feel the most uncomfortable:\nfollowing up, putting yourself out there, raising your prices, asking for the sale, and being visible.\nBut those are also the exact things that create growth.\nHomework from this episode:\nMake 2 lists:\nList 1:\nThings that are just putting in time\nList 2:\nThings that would actually move my business forward\nThen challenge yourself to spend more time in List 2 this week.\nReady to stop spinning your wheels?\nIf you’re craving accountability, clarity, strategy,...","thumbnail_url":"https://img.transistorcdn.com/FHz-UgopUhJpJn1O-4JHblhUpmcOM1-ut37jvDGyuz8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84ODcz/NzBkZGFkZjUyZjU5/ZTk5ODAxMTAzZjFj/NDIzNS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}