{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Ctrl Alt Ask","title":"How do I optimize for Google Discover?","html":"","width":"100%","height":180,"duration":1876,"description":"There’s a part of Google quietly driving millions of clicks to websites every day–and a lot of creators don’t even realize they’re publishing for it. In this episode, we ground the conversation in what Google Discover actually is, where it lives, and why it matters right now for creators navigating a shifting search landscape.\n\nGuest Tim Konrad of Unofficial Networks shares what it’s been like riding the feature’s highs and lows, and why traffic to his ski and snowboard site can rise and fall faster than the alpine slopes he covers. Tom Critchlow, Raptive’s EVP of Audience Growth, breaks down what’s changed inside Google Discover, which signals still matter, and what creators can do to improve their chances of getting surfaced.\n\n00:00 Introduction to Google Discover\n00:44 Meet Tim Konrad and Tom Critchlow\n01:12 Get to Know Tom via his Google Discover Feed\n02:27 Tim Konrad's Journey with Google Discover\n04:46 Understanding Google Discover\n07:24 Google Discover's Impact on Traffic\n10:10 Challenges and Volatility in Google Discover\n14:32 Optimizing Content for Google Discover\n27:36 Future of Google Discover\n31:23 Conclusion and Final Thoughts\n\nAdditional resources:\nhttps://raptive.com/blog/why-you-should-be-optimizing-for-google-discover/ ","thumbnail_url":"https://img.transistorcdn.com/5cucr5qI3tALuYaWn-wlmQJAiK5i1sbSypIRiGSTP2M/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83N2Q0/NjA0YjEwNTIwZGNj/OGZhNGIyYzQxOGYw/NGQzMS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}