{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Unlocking Retail Media","title":"What Brands Actually Want From Retail Media with Elizabeth Neubauer-Donovan","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/96b4603a\"></iframe>","width":"100%","height":180,"duration":1906,"description":"James Avery sits down with Elizabeth Neubauer-Donovan, EVP and Global Head of Retail and Commerce Media Networks at Acxiom — a 60-year-old data and identity company now operating inside the world's largest global ad agency, Omnicom. Elizabeth brings a rare vantage point: she sits squarely between brands, retailers, agencies, and the data layer, giving her a uniquely clear view of what's actually working in retail and commerce media right now. The conversation covers what brands are truly demanding from media networks (spoiler: it starts with clean first-party data), how to tell the difference between a retail media network and a commerce media network and why it matters, the evolving role of agencies as orchestrators rather than just media buyers, why stakeholder alignment from the top down is the single most important factor for retail media success, and where the industry is headed — from network collaborations and offsite expansion to experiential targeting, social integration, and a projected $170 billion market. If you're building, running, or funding a retail or commerce media network, this episode is essential listening.","thumbnail_url":"https://img.transistorcdn.com/ifiv5a21RbsdbhD56TPSEza32vY-P3AAoRDZZPj274M/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hYjNi/NjJiODhhYzdhNjYx/ZGY2NDVkYTNlNGU3/YWQxMy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}