{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"d.MBA","title":"4- Marc Hemeon @Facebook: Design is not art","html":"","width":"100%","height":180,"duration":4984,"description":"Marc Hemeon has a truly impressive CV. He has lead design at YouTube, Google Ventures, Oakley, Digg, Design Inc, Fflick and lately Ease Central. He has been designing since 1996 and is a true veteran in the design community. \nIn this episode we spoke about:\n the distinction between art and design,\nhow ugly design can beat beautiful design,\nhow to explain the value of your work to non-designers by finding the metrics they care about. \n \nShow notes:\n 2:10 How did Marc get into design in 1996?\n4:50 How to sell design services?\n10:20 How to show the value of your work by finding the metrics that organisation cares for\n16:30 How Marc presents his designs to get buy-in from stakeholders\n21:30 Asking for information and feedback from stakeholders?\n25:30 Finding the balance between user goals and business goals (defining your design ethics)\n29:40 Examples of balancing user and business goals\n36:05 Marc's biggest design mistake (aka YouTube player disaster)\n39:00 Design Inc's story (and what clients want from designers)\n42:40 \"Career exercise\" that each designer has to do\n50:00 Why Design Inc did not succeed\n56:00 Marc explains why \"design is not art\"\n1:02:30 Success = 80% Sell, 20% Design\n1:08:35 What advice would Marc give to young designers?\n1:12:20 What is one thing about design Marc has changed his mind about? \n ","thumbnail_url":"https://img.transistorcdn.com/fGwnroa03djSGD-E2kyfvN9N7r8e89QNX6xusZWRql0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ1MDkwLzE2OTQ3/MDUyNzEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}