{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Surfside PPC Podcast","title":"Google Ads Performance Max Tutorial For Beginners - Surfside PPC Podcast Episode 25","html":"","width":"100%","height":180,"duration":1498,"description":"What's up everyone. This is episode 25 of the Surfside PPC podcast, and today it's a Performance Max tutorial. I walk through a real PMax campaign I was running as a test, show you exactly what it did (the good and the ugly), and then go through the whole process of building one from scratch.Here's the big takeaway: Performance Max takes your inputs literally, so if you don't give it good conversion signals and the right guardrails, it'll happily burn your budget chasing junk. In my own test, a campaign meant to target tree service companies spent $8 on \"tree removal for seniors\" clicks, just because I hadn't set any search themes to anchor it. That's the kind of thing I want you to avoid.I get into why search should always come first for lead gen, how to think about branded keywords inside PMax, the \"Thermos strategy\" for ecommerce product feeds, how asset groups actually work, and why the \"$10 a day\" approach quietly kills lead gen campaigns. Plus a full walkthrough of setting one up, from objective and bidding all the way to audience signals.This is part one of a few PMax tutorials I'm putting together. I'll be combining them into a longer Google Ads tutorial for the channel, so stick around for the rest.━━━━━━━━━━━━━━━━━━━━WORK WITH SURFSIDE PPC━━━━━━━━━━━━━━━━━━━━If you want help getting your Google Ads, Performance Max, or lead gen dialed in, reach out. We handle the ads, the SEO, the content, the whole thing → https://surfsideppc.com▸ Join Surfside PPC Premium (courses + community): https://surfsideppc.com/a/members/community/▸ Get 2 Free Google Ads Training Videos: https://surfsideppc.com/pages/training▸ Hire Me For Consulting: https://surfsideppc.com/products/google-ads-consulting━━━━━━━━━━━━━━━━━━━━WHAT WE GET INTO━━━━━━━━━━━━━━━━━━━━- Why PMax takes your inputs literally and how that burns budget- The signal trap, why a low quality conversion trains the whole campaign to chase junk- Asset groups vs. ad groups and how to structure them- The $8 fail, why...","thumbnail_url":"https://img.transistorcdn.com/ch9wP1_FaBYT3PWt5oqHZzyILXU0mypaF_bUOeWIGg0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jMmM5/MjUwNWIwYjllZGU0/ZTM2OTJiNDcwNDdk/NTc5Ny5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}