{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Sales Transformation","title":"#538 S2 Episode 407 - POWER OF CONTENT: Leveraging Through Content As A Sales Channel","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/970da917\"></iframe>","width":"100%","height":180,"duration":492,"description":"WHAT CHANNELS DO YOU COMMONLY USE?\r\n\r\nTop of mind, most sellers would say email and phone. But have you considered leveraging in content creation?\r\n\r\nRish Bhandari, the Founder, and CEO of Content Beta discusses with Collin what leveraging through content is about and its benefits. Rish will be breaking down the importance of retention and making your customers your own sales reps. Only here, in the latest episode of Sales Transformation. \r\n\r\n\r\nWant to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI! \r\n\r\nTRANSFORMING MOMENTS\r\n\r\nRISH: THE BEST SALES REPS\r\n“Make your customer speak about your product and what benefit they got. Remember customers are the best sales reps and they can truly speak the language your customer understands.”\r\n\r\nConnect with Rish\r\nRishabh Bhandari | Content Beta | ContentBeta.com\r\n\r\nConnect with Collin \r\nLinkedIn | YouTube | Newsletter | Twitter | IG | TikTok","thumbnail_url":"https://img.transistorcdn.com/gT3LxgFsrQd19O2qQau5fvzVHa5lubjdb8QL-8RKUDU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82OWNm/MDFlMzMyYjc4NGVl/MjdhYTA5MjA2ZTdh/MTdiNy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}