{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"What Works","title":"EP 317: Leveraging LinkedIn With The Pocket PhD Founder Emily Crookston","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/9719cdd2\"></iframe>","width":"100%","height":180,"duration":2390,"description":"\n\n\n\n\nIn This Episode:\n\n\n\n* How The Pocket PhD founder Emily Crookston started leveraging LinkedIn after the pandemic threw a wrench in her public speaking plans* Why she went from posting spontaneously to planning out her content and using a weekly structure to guide her* What prompted her to start a video interview series on LinkedIn* And why Emily doesn’t care about trying to work the LinkedIn algorithm\n\n\n\n\n\nSo you’ve got a big plan for this year (or even this week or this month!).\n\n\n\nWhat happens when somebody throws a wrench in the works?\n\n\n\nDo you fight to get back on track?\n\n\n\nDo you flee to something else entirely?\n\n\n\nDo you freeze and hope that it’ll all blow over soon?\n\n\n\nEach of these 3 responses is perfectly normal & understandable. After all, fight, flight or freeze is a baked-in biological response we all have.\n\n\n\nBut most of the time, we need a different way to respond when our plans get interrupted.\n\n\n\nFight, flight, or freeze might be our biological response when faced with a threat but they’re rarely the best response.\n\n\n\nI propose that the more strategic—more human—response is to adapt. It’s not so much a reaction to the threat as it is a curiosity about what we can do with the new information or circumstances.\n\n\n\nI’ve been coming back to a line from Sebene Selassie’s book, You Belong, over the last few weeks. She writes, “Curiosity is a crucial component in reducing our reactivity.”\n\n\n\nCuriosity asks us to consider how we can approach new information or circumstances creatively—instead of trying to figure out how to fight it, how to run the other way, or how to wait it out.\n\n\n\nObviously, we all got thrown for a loop last year when Covid hit. That wrench in the works played out different for every one and every business—but we all had to adapt in some way.\n\n\n\nIf you fought, fled, or froze, you’re not alone!\n\n\n\nI think we all responded that way initially. I certainly did—big fighting energy over here!\n\n\n\nWhat was amazing to watch though is little...","thumbnail_url":"https://img.transistorcdn.com/AmfGeDL96-fhMaeOcqmX7TK_eWrvTLco6OJj2QpZtZI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NGUx/OWY5ZDg1M2E5MmU3/ZjEwOWVmNDM3MWVh/ZjZlOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}