{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"OFFBounds Retail","title":"72. About You's Co-CEO, Tarek Müller: \"We want to become the global number one\"","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/9721bca6\"></iframe>","width":"100%","height":180,"duration":2817,"description":"In this episode of OFFBounds, I sit down with Tarek Müller, Co-Founder and Co-CEO of About You, to unpack how he built one of Europe’s most innovative fashion-tech companies from the ground up. From early bets on mobile and influencer marketing to launching a hybrid model that combines retail and enterprise software, Tarek shares the strategies behind About You’s $2B success, the tech powering 200+ online stores, their approach to AI and personalization, and why the upcoming merger with Zalando could reshape the future of online fashion in Europe.","thumbnail_url":"https://img.transistorcdn.com/G1kXA1YY6rDhdI2X9R-Tc5s2547L2IPk90UAKLpcFOU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zOTAy/YTZiMzM5OTZiM2E4/OGI5YTY0OWI5MzFk/ODJiNC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}