{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"DogCo Secrets","title":"3 Strategies to Influence Client Retention | Ep. 147","html":"","width":"100%","height":180,"duration":1116,"description":"When I owned my pet care company, I put a lot of energy into bringing in new clients. Looking back, I would have focused much more on keeping them. A new booking is only the beginning of the relationship, and the real opportunity is becoming the company clients turn to again and again.\n\nIn this episode, I break down how to build client retention systems that help your dog walking or pet sitting business grow without keeping you at the center of every relationship. We cover client-journey data, stronger onboarding, and consistent follow-up, including why your inquiry form shouldn't require everything you need to deliver the service. I also challenge the idea that staying in touch is “bothering” your clients and explain how to make it easier for them to keep choosing your business.\n\n#ClientRetention #PetCareBusiness #BusinessGrowth\n\n⏱️ Timestamps\n0:00 - Returning from time off and refocusing on growth\n1:15 - Why I overemphasized new client acquisition\n2:36 - The long-term value behind a client's first booking\n5:18 - Three ways owners handle client relationships as they scale\n8:30 - Strategy #1: Track your client journey and conversions\n10:18 - Strategy #2: Build stronger client onboarding\n12:12 - When a complicated process drives potential clients away\n13:59 - An inquiry form is not an intake form\n15:29 - Strategy #3: Create consistent client touchpoints\n17:08 - Joey Coleman's client retention workshop at the Summit\n\n🧠 Key Takeaways\n- A client's first few dog walks may not cover the time invested in onboarding\n- Stepping back as the owner requires systems that maintain the client relationship\n- Track where leads come from, how they move through onboarding, and what they book\n- Start with a few useful metrics instead of trying to measure everything at once\n- Strong onboarding sets expectations for the relationship that follows\n- Better onboarding does not mean making the process more complicated\n- Separate the information needed for an initial inquiry from what is...","thumbnail_url":"https://img.transistorcdn.com/giIAwXklX3Me6Y3AGv5KE7D-acdstcRIblascS9YzYQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lZWI1/MjA3MDZhZGFiMzJj/YTEyZTUxMDc3Yjlk/ZWU1Yi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}