{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Authority Builder Podcast","title":"How to Confidently Raise Prices (and Avoid Discounting)","html":"","width":"100%","height":180,"duration":1314,"description":"Back in my engineering days pricing drove me nuts. There was this thing known as a “market rate”—the sort of standard within the industry for what you should charge. But I didn’t like the standard. It didn’t leave much profit, and it was driven by the firm that was willing to sell their time for less. And, there’s always someone who will choose to sell for less. For a long time that really......pissed me off. What was wrong with them?!!! 😖 \r\n\r\nIt took some time, but I finally realized that the market rate had no bearing on what we choose to charge our clients.","thumbnail_url":"https://img.transistorcdn.com/Vw01Nuy_zF1B3-G0YuN_-cBb2nCur21M9CRKn2yiniY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzU4MS8xNjc5MzE1/NTAyLWFydHdvcmsu/anBn.webp","thumbnail_width":300,"thumbnail_height":300}