{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Fintech Marketing Lab","title":"Hiring For Your B2B Fintech Marketing Team? Here’s Where to Focus | Joel Gaudeul, VP Marketing at Swan","html":"","width":"100%","height":180,"duration":2667,"description":"Araminta speaks with Joel Gaudeul, VP Marketing at Swan, to discuss how FinTech marketing teams should evolve by 2026 as AI deepens silos and challenges specialist-heavy org charts. Joel describes Swan’s team across growth/demand, brand and content/PR, product marketing, and field marketing, including supporting customers’ go-to-market in different countries. He argues product marketing is the most underrated and highlights social media as a senior strategic function. Joel suggests the next key hire is an AI “owner”. He questions prioritizing SEO, and outlines hiring for soft skills and AI skills.\n\n\nKey topics include:\nWho should be the first hire in the marketing team\nHow to hire in the age of AI\nWhere to draw the line with AI content creation\n\nUseful links:\nHow Fintechs Can Win in AI Search webinar: https://www.mintcopywritingstudios.com/ai-search-report\nJoel Gaudeul on LinkedIn: :https://www.linkedin.com/in/joelgaudeul/\nFind Araminta on LinkedIn: https://www.linkedin.com/in/aramintarobertson/ \nMint Studios website: https://www.mintcopywritingstudios.com/\n\nFor show notes and more information about guests, head to: https://www.mintcopywritingstudios.com/podcast\n\n\n\nThis episode was produced by Orama - thought leadership videos and podcasts: \nhttps://orama.tv/\n\n\n\nAbout Araminta Robertson:\nAraminta is the Founder and Managing Director at Mint Studios, an agency that turns content into measurable pipeline for fintech and financial services companies.\n\nAbout Fintech Marketing Lab\n\nFintech Marketing Lab is a podcast hosted by Mint Studios,an agency that turns content into measurable pipeline for fintech and financial services companies. This podcast is where we experiment, explore and break down how fintech marketing actually works in practice. Each episode, our host, Araminta, talks with top fintech marketers about what they’re testing, what they’re learning, and how they’re pushing the boundaries of brand, strategy and team building.\n\nTimestamps:\n00:00 Intro\n02:50...","thumbnail_url":"https://img.transistorcdn.com/RxTsGogqJoX15VsYrjZdN5NqurDLl-H2dcmuZVY5O3E/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iODE4/NzIyYmM4OGU5NjNl/MmIyODM2OGI2NTg2/Njk3OS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}