{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Lay of The Land","title":"#142: Gerald Hetrick Part II (Docket (formerly Bezlio) & EOS)","html":"","width":"100%","height":180,"duration":3155,"description":"Gerald Hetrick (CEO of Docket (formerly Bezlio) & Professional EOS Implementer) Gerald has been on the show once before; those of you who’ve been with Lay of The Land from the beginning may recall Gerald as one of the first entrepreneurs to make an appearance back on Episode #6, which I’d encourage anyone interested in learning Gerald’s personal and entrepreneurial journey co-founding and leading two companies from inception to exit — spanning his time building Vox Mobile and Able — to take a listen to that episode… Gerald’s an incredible storyteller and sets a great stage there for our conversation today where we pick up on where we left off and cover what’s transpired in the years since.And it’s pretty incredible how much has changed in this interim period and how impactful Gerald has been in driving that change. As CEO of Able, Gerlad led the organization through five years of 100% Year-Over-Year growth, a $7 million Series B fundraise, and ultimately a successful exit in early 2022 to Bullhorn, a leading software platform for the staffing and recruiting industry.With the time and space to reflect post-acquisition, Gerald resolved to be retrospective and learn from the lessons of his failures and successes over his 25 years of entrepreneurial experience. In this time, he came to the conclusion that he loves building great companies and that so many of the issues he struggled with in the process of building great companies were self-inflected, recognizing how much more impactful he could have been if he had prioritized running on a consistent business operating system, like EOS, and that ultimately these operating systems provide leverage, and not overhead.Collectively, these realizations amounted to Gerald becoming CEO of another Cleveland growth-oriented technology startup called Docket (recently rebranded from Bezlio), and starting his own EOS implementation practice, coaching other growth-minded leaders willing to invest in making their visions reality and...","thumbnail_url":"https://img.transistorcdn.com/83f-43Wz3A8u4303ZUZ8sIr3iY-45NuHaXW4rZCGBA0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzE2MTMwLzE2Mjg3/MTAwMjUtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}