{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Veteran Business Community Podcast","title":"E99 | Jesse Edwards - Northy gym - The power of authenticity and community. What is HYROX and why you should join Pete on the HYROX journey.","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/97ed27fd\"></iframe>","width":"100%","height":180,"duration":3961,"description":"New VBC Podcast Episode!\n\nS03E25 | Jesse Edwards - Northy gym - The power of authenticity and community. What is HYROX and why you should join Pete on the HYROX journey.\n\nIn this episode, we sit down with Jesse Edwards, former Australian Defence Force member (13 years full-time, 5 years reserves) and now owner of Northy Gym in North Nowra.\n\nJesse shares his journey from military service into civilian life, and how that transition led him to building a fitness space centred on authenticity, accountability, and community. We dive into what drives him today as a gym owner and coach, and how his Defence background continues to shape the way he leads and supports others.\n\nWe also explore the growing world of HYROX—what it is, why it’s becoming so popular, and why Jesse is encouraging people (including Pete!) to jump into the challenge and experience it for themselves.\n\nThis episode is all about showing up, backing yourself, and finding strength in community both inside and outside the gym.\n\nIn this episode, you’ll hear:\nJesse’s transition from Defence Force life to gym ownership\nThe role of authenticity and community in building Northy Gym\nWhat HYROX is and why it’s gaining momentum worldwide\nWhy structured fitness challenges build resilience and connection\nLessons from military service applied to everyday performance and wellbeing\n🎧 Listen to the full episode:\n👉 Website – veteranbc.com/veteran-media\n🌐 Join the VBC Community: veteranbc.com/join-our-community\n#VBC #VBCPodcast #VeteranBusinessCommunity #VeteranOwnedBusiness #HYROX #FitnessCommunity #Leadership #Resilience #MilitaryToCivilian #NorthyGym #Authenticity #Community","thumbnail_url":"https://img.transistorcdn.com/OaiqbbOhuyBMWpqL2EZvL_qF3U_9DnwkpvSO28x-lzc/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82YjBl/NTljZWJjZTFlZmNm/ZmI1NDg4NWViZjZm/MmIzZC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}