{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Bootstrapped Digest with Ashley Baxter","title":"Bootstrapping Niice to 100,000 users","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/980b92d2\"></iframe>","width":"100%","height":180,"duration":3822,"description":"In this episode I speak to Chris Armstrong, designer and founder. Chris started Niice as a side project 5 years ago. It's now a SaaS app with 100K+ users. We talk about launching at 2.30 in the morning, how he figured out who his target audience was and learning how to talk about his product in a way that would appeal to them.","thumbnail_url":"https://img.transistorcdn.com/UnmRVGnzYb6sM1WXwDMZ7A9GjAbZWbS9NQ-Glw-dze8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzMzLzE2NTY1MTY3/NDUtYXJ0d29yay5q/cGc.webp","thumbnail_width":300,"thumbnail_height":300}