{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Billboard Mastery Podcast","title":"Understanding CPM","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/9820673b\"></iframe>","width":"100%","height":180,"duration":506,"description":"“CPM” stands for “cost-per-thousand” exposures. It’s an important metric that many advertisers use to evaluate different advertising options so it’s vital that you understand how it works – as well as the loopholes that nobody talks about. In this Billboard Mastery podcast we’re going to review how CPM is calculated and everything you need to know about it.","thumbnail_url":"https://img.transistorcdn.com/y5bnJStQcTUFH9PCfWezZ6lllogfPd0MJQ4jNXAKlBo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM1MzU1LzE2NjU1/MjE4NzYtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}