{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Retail Remix","title":"Investigating the Evolved Customer Journey: Trends, Challenges & Priorities","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/98299372\"></iframe>","width":"100%","height":180,"duration":1710,"description":"Retailers know that digital influences the customer journey, from initial awareness to post-purchase. So why is there still such a staggering divide between consumers’ digital and physical brand experiences?\nWe explore the gaps, challenges and opportunities on this week’s Retail Remix with Justin Racine and Zach Zalowitz of Perficient. Together with host Alicia Esposito, they explore: \nThe key digital influencers for in-store traffic and activation; \nThe increasingly central role of inventory visibility and omnichannel inventory management in the customer experience; \nWhy retailers should place more emphasis on the post-purchase experience; and\nHow different retail teams and functions can support the bottom of the funnel, which is becoming a new “battleground” for retailers.\nRELATED LINKS\nLearn more about Perficient\nDownload Retail TouchPoints’ research on retailers’ omnichannel challenges and priorities\nRead our coverage of the post-purchase experience","thumbnail_url":"https://img.transistorcdn.com/C1sENdp39uqABVG62swhYhHJtUlW4KaRYcD-MRFgU-4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/Lzc2MzYvMTU4MTM3/Nzc3MC1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}