{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Called to Action","title":"The Power of Customer Stories in B2B","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/982aa18c\"></iframe>","width":"100%","height":180,"duration":1605,"description":"In this episode of Called To Action, Aimtal’s CEO Janet Mesh and co-host Tucker dive into one of the most underrated and high-impact strategies for increasing visibility and driving awareness: fully integrated customer marketing campaigns.They break down how customer stories can serve as the anchor for omnichannel campaigns and walk through a real-life example of how Aimtal helped a client tell its story with a top customer to stand out in the competitive ServiceNow ecosystem.What will you learn in this episode of Called To Action? ✔️ Why customer stories build trust and accelerate decision-making ✔️ How to repurpose a single story into a full-funnel, multichannel campaign ✔️ Tips for running a customer webinar that becomes your marketing engine ✔️ What to do if you don’t have customer stories yet ✔️ How thought leadership from your customers and team boosts visibilityWhether you're starting from scratch or looking to optimize your existing campaigns, this episode gives you a roadmap for turning customer proof into a repeatable engine for growth.💬 Connect with us on social media:➡️ LinkedIn:   / 11839247   ➡️ Instagram:   / aimtal_co   ➡️ Blog: https://www.aimtal.com/blog #B2BMarketing #CustomerMarketing #MarketingStrategy #ContentMarketing #CustomerStories","thumbnail_url":"https://img.transistorcdn.com/hy9SB2c3gC0FLJdoiTCGbJ1PVtKFbQsak5XkBtD2yLs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jOGY1/ZWJkYmQ1MjZkNzE0/Y2U0ZTAxZjVhOTNh/ZjE1OC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}