{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Bootstrapper's Paradise","title":"Being Data-Driven in Marketing with Jake from Pareto PPC","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/982d8e60\"></iframe>","width":"100%","height":180,"duration":1527,"description":"Description\nIn this episode of the Product Launch Podcast powered by NxtStep, we talk with Jake from Pareto PPC about the importance of being data-driven in your marketing approach.  Learn more from a marketing expert about what you can do to market your product effectively.\nShow notes\n00:30 - Jake’s background and the Pareto story\n02:00 - The importance of being data-driven\n04:50 - How to know if you have the right data\n08:00 - Finding product/market fit\n12:30 - The cyclical nature of CPC\n14:00 - The advantages of targeting a niche\n15:00 - “The more general you are the weaker your value proposition will be.”\nProduct Resources\n\n Podcasts\nDigital Analytics Power Hour\n\nSlack groups\nMeasure\n\nGoogle suite\nGoogle Apps Script\n\nGetting in touch with Jake\n\n Email - jake@paretoppc.com\nLinkedIn","thumbnail_url":"https://img.transistorcdn.com/B0rBF_s0upJdRqXoy4_4rHlfSlZONOaHnrUmmpOi708/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kYmIx/MTMxNTExY2VjZjIz/NjEzNWFhNmI4OGZl/ZDliMy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}