{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"What Works","title":"EP 195: How Small Ideas Lead To Big Success With Tara McMullin","html":"","width":"100%","height":180,"duration":597,"description":"\n\n\n\n\nThe Nitty-Gritty\n\n\n\n* Tara shares the story of how the seeds she panted at the beginning of her business journey have grown into The What Works Network* How a small action now can turn into big success for your small business down the line * Why your next big idea will probably come from the small ideas that you are planting today* And a sneak peek at the candid conversations coming up in April\n\n\n\n\n\n\n\n\nWell before he was a New York Times bestselling author, Chris Guillebeau penned an ebook called 279 Days To Overnight Success.\n\n\n\nIn it, he outlined all the hard work he put into becoming a full-time writer over the course of 10 months.\n\n\n\nThe point was simple: fulfilling his dream of becoming a full-time writer didn’t happen because someone tapped him on the shoulder and made him a full-time writer.\n\n\n\nIt didn’t even happen because he got a big media break or a had a viral hit.\n\n\n\nChris planted seeds with every blog post he wrote and connection he made. He did the work of raising those seeds into saplings and watched them grow into trees. All along the way, he continued to plant seeds.\n\n\n\nChris is now the author of 5 books, the host of a remarkable conference, and an international speaker. But he certainly didn’t get there overnight.\n\n\n\n\n\n\n\nThe first seed I planted in my business was my first post-collegiate blog: Handmade In PA.net.\n\n\n\nI had no idea what I was doing at the time. I just knew that I loved blogging and I loved the new maker movement.\n\n\n\nWhen I started that blog, my only plan was to sell some advertising in the sidebar to cover a few lattes per month. I can remember telling a reporter from the local paper how much I was charging for advertising and he chuckled.\n\n\n\nIt wasn’t much.\n\n\n\nBut, low and behold, I got a few advertisers and made a little money.\n\n\n\nMore importantly, the site was a hit among a very niche, very small group of people. I wrote consistently, I connected with the audience, and I connected the audience to each other. They loved...","thumbnail_url":"https://img.transistorcdn.com/AmfGeDL96-fhMaeOcqmX7TK_eWrvTLco6OJj2QpZtZI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NGUx/OWY5ZDg1M2E5MmU3/ZjEwOWVmNDM3MWVh/ZjZlOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}