{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Marketing News Canada","title":"From Assumptions to Evidence: A Smarter Way to Market","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/985c0252\"></iframe>","width":"100%","height":180,"duration":1801,"description":"At SocialPacific 2025 in North Vancouver, Charlie Grinnell, Co-CEO of RightMetric, joins guest host Rachel Thexton to break down the uncomfortable truth about modern marketing.\nCharlie explains why most brands operate on assumptions, not evidence, and why “looking before you leap” is no longer optional. From ego and institutional bias to blind faith in performance marketing, he challenges marketers to stop guessing and start triangulating the truth using real external data.\nThe conversation explores attention economics, content engineering, and why in a saturated digital world, creativity without context is just expensive guesswork.\nThanks to TAKT, the editors and producers of the SocialPacific 2025 series.","thumbnail_url":"https://img.transistorcdn.com/5dNs_7-mGa77ldz4yVyFnpjKF_toUNHKZYgYTeGh1vQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iZjI2/NDgyN2VmNTUxYTZm/ODVhMTFjMDQ2Zjll/M2NiZC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}