{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Agency Journey","title":"The Cookieless Future, pLTV AI, Personal Branding Tactics, and Running a ClickUp CRM with Paris Childress","html":"","width":"100%","height":180,"duration":1989,"description":"Is your agency prepared for the cookieless future that threatens to “tank” advertising performance?Paris Childress, CEO of SaaS-focused performance marketing agency Hop Online, was our recent guest on Agency Journey.He shared insights on crafting first-party data strategies that can help agencies avoid disrupted campaigns when third party cookies expire.Paris also discussed expanding service offerings with data science capabilities; making use of new privacy-focused technologies like his AI platform pLTV; specific and actionable personal branding tips; and optimizing operations with tools like ClickUp.Tune in if you want to ensure your agency has a plan to preserve ROI as the digital advertising landscape evolves.Episode Insights:💡 Why third party cookie loss will cause ad performance to “tank”💡 The pressing need for agencies to focus on first-party data strategies💡 Why agencies should start expanding into data science capabilities💡 How Paris’ pLTV platform leverages AI to predict customer lifetime value💡 Successfully Hop Online’s entire CRM over to ClickUp💡 The importance of personal branding for agency leadership💡 Hiring data scientists as a key recommendation for agenciesResources Mentioned:📚 Paris’s agency: https://hop.online/📚 pLTV – Paris’ Predictive Lifetime Value platform: https://www.pltv.ai/📚 ClickUp as a CRM! Watch our full bonus video with Paris about this here: https://www.youtube.com/watch?v=YdgpnC63az0If your agency is unprepared for the major privacy shifts underway, don't miss exploring Paris’ actionable insights around optimizing for the cookieless future.","thumbnail_url":"https://img.transistorcdn.com/Vv4GRVZ3lDUewpCW8dOn6DLP-xNIYAl0VsxctcxoOtY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzI2NDcvMTcxMTQ1/NzcwMy1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}