{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Price Power","title":"4: Jakub Chour: Building your App MarTech Stack","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/987194fd\"></iframe>","width":"100%","height":180,"duration":2913,"description":"Jakub (HER, Mapy) shares how he rebuilt a subscription app’s MarTech stack from near-zero after joining MAPY (hiking & biking maps): picking an MMP, adding revenue infra, standing up in-app messaging/“HTML onboarding,” and using surveys + activation signals to decide what to monetize. We also cover build vs. buy, cutting tool noise, deep links, web vs. mobile behavior, and clever Figma automation for instant multi-language screenshots.\nWhat you’ll learn\nThe essential MarTech stack for a subscription app (MMP, revenue infra, analytics/BI, lifecycle—in-app first)\nHow to choose an MMP (AppsFlyer vs. Branch) and why deep links usually live there\nWhy in-app messaging (HTML modals) can stand in for onboarding, surveys, and roadmap validation\nMethods to discover what users will pay for (surveys, activation metrics, contextual upsells)\nWhen to buy vs. build (and how investor expectations affect that choice)\nManaging tool costs in freemium: country-scoped SDKs, MAU-based pricing tradeoffs\nWeb vs. mobile behavior differences and how that shapes monetization & UX\nHow to filter vendor hype: pricing page tells, documentation over demos, avoid vague “AI” pitches\nA fast path to localized store creatives with Figma + CopyDoc\nKey Takeaways\nStart with measurement. Without an MMP and clean revenue signals you can’t scale UA or judge payback—set those up first.\nIn-app > email early. For new/lean teams, prioritize in-app messaging and “HTML onboarding” to collect motivations, segment users (hiker/biker/driver/general), and guide activation.\nShow the paywall. Track launch→paywall impression; aim for ~90%+ so you’re reliably creating purchase opportunities, then layer contextual upsells (Strava-style).\nMonetize what matters. Use quick surveys + early actions to identify features people value; validate with smoke tests (CTA → deep link) before committing roadmap.\nBuy the boring stuff. For attribution, lifecycle, and payments, buy (standards, support, investor-friendly metrics). Build...","thumbnail_url":"https://img.transistorcdn.com/zQmNoGN5MuGeMOqTvMb2DuPbwhjQUVEJ-q54eTGsg0c/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zMDkx/MTljNmYxN2FkNGFm/NDIwOWMyNzU0MmQ1/M2ZjZC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}