{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Price Power","title":"4: Jakub Chour: Building your App MarTech Stack","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/987194fd\"></iframe>","width":"100%","height":180,"duration":2913,"description":"Jakub (HER, Mapy) shares how he rebuilt a subscription app’s MarTech stack from near-zero after joining MAPY (hiking & biking maps): picking an MMP, adding revenue infra, standing up in-app messaging/“HTML onboarding,” and using surveys + activation signals to decide what to monetize. We also cover build vs. buy, cutting tool noise, deep links, web vs. mobile behavior, and clever Figma automation for instant multi-language screenshots.What you’ll learnThe essential MarTech stack for a subscription app (MMP, revenue infra, analytics/BI, lifecycle—in-app first)How to choose an MMP (AppsFlyer vs. Branch) and why deep links usually live thereWhy in-app messaging (HTML modals) can stand in for onboarding, surveys, and roadmap validationMethods to discover what users will pay for (surveys, activation metrics, contextual upsells)When to buy vs. build (and how investor expectations affect that choice)Managing tool costs in freemium: country-scoped SDKs, MAU-based pricing tradeoffsWeb vs. mobile behavior differences and how that shapes monetization & UXHow to filter vendor hype: pricing page tells, documentation over demos, avoid vague “AI” pitchesA fast path to localized store creatives with Figma + CopyDocKey TakeawaysStart with measurement. Without an MMP and clean revenue signals you can’t scale UA or judge payback—set those up first.In-app > email early. For new/lean teams, prioritize in-app messaging and “HTML onboarding” to collect motivations, segment users (hiker/biker/driver/general), and guide activation.Show the paywall. Track launch→paywall impression; aim for ~90%+ so you’re reliably creating purchase opportunities, then layer contextual upsells (Strava-style).Monetize what matters. Use quick surveys + early actions to identify features people value; validate with smoke tests (CTA → deep link) before committing roadmap.Buy the boring stuff. For attribution, lifecycle, and payments, buy (standards, support, investor-friendly metrics). Build only where you...","thumbnail_url":"https://img.transistorcdn.com/zQmNoGN5MuGeMOqTvMb2DuPbwhjQUVEJ-q54eTGsg0c/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zMDkx/MTljNmYxN2FkNGFm/NDIwOWMyNzU0MmQ1/M2ZjZC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}