{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"How to Do SEO Yourself: A Comprehensive Guide to Keyword Research (With Examples)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/9886697f\"></iframe>","width":"100%","height":180,"duration":3285,"description":"Is keyword research still relevant to SEO? Do backlinks matter anymore?\nFind out the answer in today's episode.\nMy guest is Tim Soulo, the CMO and the Head of Product Strategy at Ahrefs. Listen in as we deep dive into the technical side of ranking higher on Google -- and exactly how to approach keyword research right now.\nTopics covered:\nWhy keyword research is still important for SEO campaigns\nThe major disadvantage of using free tools for keyword research\nWhat “seed keywords” are and how to find them for your niche\nWhy Google ranks nearly identical pages for multiple relevant queries\nThe absolute best thing you can do during the keyword research phase\nWhen the keyword difficulty metric won’t help you rank #1 in Google\nWhy unique linking websites add more value than the volume linking pages\nThe truth about building backlinks in an ethical and nonaggressive manner\n\nResources mentioned:\nAhrefs - SEO Tools & Resources To Grow Your Search Traffic\nAhrefs.com/Tim\nAhrefs Academy: Blogging for Business\n@TimSoulo\n@LouisSlices\nHow to Increase Organic Traffic: 7 No-Fluff, Practical Methods","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}